When should I renew my website?

When your website loads slowly, the design feels outdated, your CMS is hard to manage, mobile experience is poor, or rankings are declining.

Will I lose my SEO rankings during a renewal?

No. Rankings, backlinks and SEO value are preserved via a careful redirect strategy.

What is the difference between a renewal and a redesign?

A renewal focuses on the technical foundation and performance. A redesign focuses on visual design and UX. Often both are combined.

Renewal

Website renewal

Renewing your website is more than a fresh coat of paint. It's a strategic investment in your online visibility, user experience and technical foundation. At Farselon, I do this with SEO by Design, so your renewed website performs better from day one.

Whether it's a complete website rebuild or a targeted renewal: every renewal starts with a thorough analysis. Rankings, backlinks and SEO value are preserved via a redirect strategy.

The result is a website that loads fast, scores well on Core Web Vitals, and is discoverable in both Google and AI search engines.

Signs it's time

Your website loads slowly and scores poorly on Core Web Vitals

The design feels outdated and no longer matches your brand

Your CMS is difficult for your team to manage

The mobile experience is subpar

Your rankings are declining despite good content

Your website isn't optimised for AI search engines

How I renew a website

Every renewal starts with a technical and SEO audit. I analyse your current rankings, backlink profile, content performance and technical health.

The renewal follows the SEO by Design principle. Structured data, internal linking and SEO architecture are included from the start.

Want to include a website redesign as well? Design and technology often go hand in hand.

Ready for a website that actually works for your marketing team?

Let's get acquainted. Send a WhatsApp and tell me about your project.

Direct contact via WhatsApp.