Freelance SEO specialist
& AI engineer
SEO-by-Design websites that rank faster, perform better and give marketing teams full control. Optimized for Google and ChatGPT.
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Do you already have a website?
Companies trust Farselon
Sound familiar?
Marketing teams face the same website frustrations every day. If this sounds like you, read on.
SEO is an afterthought
Your website's technical foundation isn't built for discoverability. SEO was bolted on, not baked in.
Your website is too slow
Visitors leave before your content loads. Google penalizes slow sites with lower rankings.
Every change needs a developer
Simple content updates take days and budget. Your marketing team is stuck.
Launching campaigns takes too long
Publishing new landing pages or content is a project in itself. Your competition is faster.
The website doesn't scale with you
Your business grows, but your website holds you back. No flexibility to act on opportunities.
No control over technical SEO
Schema markup, internal linking, indexation: it's a black box your marketing team can't manage.
SEO by Design
SEO isn't a layer. It's the foundation.
Most websites add SEO as an afterthought: a plugin here, a meta tag there. At Farselon, SEO is integrated from the very first architectural decision into structure, code and content.
The result: a website that ranks in Google and AI search engines like ChatGPT and Perplexity. Fast, scalable and fully controlled by your marketing team.
This is what sets Farselon apart from 90% of web developers and freelance SEO specialists.
Site architecture
A well-thought-out URL structure and information architecture that search engines and visitors understand instantly.
Content architecture
Heading hierarchy, content clusters and internal linking that build topical authority.
Core Web Vitals
Performance-first development. Load times under 1 second, no layout shifts, instant interaction.
Schema markup
Structured data for rich results in Google and better interpretation by AI search engines like ChatGPT.
Technical setup
Clean code, correct indexation, optimized crawl paths and server-side rendering where needed.
Crawlability
Robots.txt, XML sitemaps, canonicals and redirect management correctly configured.
Internal linking
Strategic internal links that distribute PageRank and connect content clusters.
Services
SEO‑by‑Design websites as core product. AI solutions as a powerful extension.
SEO Websites
AI Solutions
AI-powered websites & smart automation
Practical AI applications that empower your marketing team.
Tools & technologies
n8n
Lovable
ChatGPT
Gemini
Perplexity
Claude
New Website · SEO · Google Ads
Melissa Beauty
Local beauty salon in Utrecht, from zero to online visibility.
Authority Building · Link Building · SEO Consulting
Ticketseal
Ticket comparison platform for football tickets, helped with authority building and SEO strategy.
Website · SEO
EE Design
Renovation company specializing in kitchens, bathrooms and steel doors.
Website · SEO
P3 Communicatie
Communication and participation agency in Rotterdam.
Website · E-commerce · SEO
Van Meerten LRC
Bicycle shop in Leidsche Rijn Centre with premium brands.
Website · SEO
Leaders in Life Sciences
The podcast about leaders in the Life Sciences industry.
Website · E-commerce · SEO
Cipher Shop
E-commerce platform for cybersecurity hardware.
"Working with Farselon has been amazing. He created exactly the website I envisioned. The result is remarkable. I've received many compliments from my clients."
Melissa Beauty
Owner
"Abdul built our website from the ground up, with SEO as the foundation. The result: 140% more organic traffic and almost twice as many contacts per month. Quick communication and a genuine understanding of our market."
Keller Velgen
Wheel Specialist
"Great collaboration! A specialist who knows his craft and thinks along strategically."
Marijn van den Ham
Entrepreneur
"We have collaborated with Abdul multiple times. I have repeatedly reached out to him for SEO optimizations. The collaboration was always pleasant. Abdul is a great person to work with and always keeps his promises. He has excellent expertise and provides realistic solutions that deliver results. Always short communication lines and a clear eye for detail. Our websites are still being found better to this day, for which I am very grateful. Abdul, it was a pleasure working with you!"
Red Bear Agency
Marketing Agency
"Abdul set up our e-commerce website with a strong SEO foundation. Online visibility has risen nicely and we rank in the top 3 on Google for local keywords. Reliable, knowledgeable and always available. A real asset to our business."
Van Meerten LRC
Bicycle Specialist
"Farselon helped us with a strong link building and SEO strategy. Our Domain Rating has increased and we see clear improvements in our rankings. Professional, proactive and with clear results. Very satisfied!"
Ticketseal
Event Platform
"I started the SEO journey with a healthy, critical eye. The personal guidance was excellent and the result speaks for itself: my website is now so visible that it is even picked up by ChatGPT."
Jurgen
Entrepreneur
"I was looking for someone who could truly showcase my photos online, and Abdul did that perfectly. The website feels exactly like my style: clean, fast and visually strong. Clients regularly say they were convinced to book a shoot through the site. Very happy with it!"
Eslem Photography
Photographer
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Discover what your website is missing
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ROI Calculator
What could SEO do for your revenue?
Enter your current numbers and see the estimated impact of a SEO-by-Design website.
Based on avg. +65% organic traffic and +40% conversion improvement.
Estimated extra monthly revenue
€0
per month
Extra leads
+0
per month
New visitors
3,300
per month
How I work
From first contact to launch. Clear and structured.
Introduction
We discuss your situation, goals and challenges via a call (phone, video or WhatsApp).
Analysis
In-depth analysis of your current website, SEO and competition.
Strategy
Site architecture, content strategy and technical planning.
Design & development
Modern design and fast, clean code with SEO at its core.
SEO implementation
Schema markup, technical SEO, performance and indexation.
Launch
Careful launch with monitoring and aftercare.
About me
Abdul / Farselon
Freelance SEO specialist and AI engineer. I help marketing teams with websites that actually work. Well-thought-out solutions on a solid technical foundation.
With a background in web development, technical SEO and AI integrations, I combine technical expertise with a deep understanding of what marketing teams need. As a freelance specialist, I work directly with your team.
Frequently asked questions