AI and SEO: how AI improves your visibility

AI is fundamentally changing SEO. As a freelance SEO specialist and AI engineer, I see first-hand how AI tools make the difference.

AI search engines are changing the game

Google is no longer the only place people search. ChatGPT, Perplexity and Gemini are increasingly used as alternatives. This means your website needs to be discoverable in Google and correctly interpreted by AI models.