AI & SEO
ChatGPT and SEO: what's changing for your website?
AI search engines are changing how people find information. Your website needs to adapt.
The rise of AI search
More and more people use ChatGPT, Perplexity and Google's AI Overviews to find answers. Instead of a list of links, they get a direct summary. This fundamentally changes how your website is discovered. Read more about how AI improves your visibility.
AI models pull their information from crawled web pages. But they select different content than traditional search engines. They look for clear, structured and trustworthy answers.
What AI models do differently
- They prefer content that directly answers specific questions
- Structured data helps them understand content better
- Clear heading structures make it easier to extract relevant sections
- Authority and trustworthiness (E-E-A-T) weigh heavier than ever
Practical tips
- Write content that answers specific questions
- Use FAQ schema, HowTo schema and Article schema
- Ensure a logical website architecture
- Optimise your Core Web Vitals for faster load times
- Build authority with original insights and data
Conclusion
Optimising for ChatGPT and Google goes hand in hand. The difference is in execution: even more focus on direct answers and structured data. Curious about our approach? Check out our SEO by Design method or get in touch via WhatsApp.